Amazon.com is an American comprehensive internet platform. It provides the world's largest online shopping mall and cloud computing services. It started as an online bookstore and is currently ranked first in sales at online shopping malls in the United States, accounting for about half of the entire online retail market in the United States.


Amazon's management philosophy is devoted to customer convenience to the point of obsession, and due to its rapid growth and business expansion in various fields, there is even a term in the American business community called 'Amazoned'. This expression means that the moment Amazon enters a specific business field, the companies that were leading the field fall into the abyss due to the rapid growth of Amazon, which came as a latecomer. In one word, 'Amazon entered our field and ruined us.' is an expression of fear. In addition, as the company focuses on customers, after reaching a certain level, complaints from Amazon sellers are beginning to emerge.